When someone visits,, or we use Google Analytics, to collect standard internet log information and details of visitor behaviour patterns.

We do this to find out things such as the number of visitors to the various parts of the site. This does not collect information from which you can personally identify anyone.

Use of cookies by the ADL

To enable Google Analytics to record information about our website visitors, it places universal cookies on your computer. These cookies allow us to record visitor trends including what pages are visited, for how long and where (tracking the ‘town, county or country’) the person is visiting the website from. The cookies collect information in an anonymous form. You can get more information about how Google safeguards your data collected through Google Analytics in their privacy policy.

The information collected through Google Analytics is important to us. We use it to compile reports and to help us improve the site by better understanding what pages people are visiting most.


You can refuse to accept cookies by changing your settings on your browser. This will not impact your experience of our website.

To opt out of being tracked by Google Analytics across all websites, visit

Google Analytics Advertising

The ADL website may use the following Google Analytics advertising features:

Remarketing – this enables ADL to display advertising to visitors on our website as they move to other sites.

Display Network Impression Reporting – We can use this to understand the impact of adverts displayed on other sites. We will be able to see when someone views an advert elsewhere and then later visits ADL’s website.

To opt out of being tracked by Google Analytics across all websites, visit